CS Front Office Executive at Puig, Martina Arrighi, asserts that "the Makers program gives you the opportunity to delve deep inside and become a part of global change". Arrighi, along with employees Ludmila Nano, In Store Executive, Dolores Canale, Marketing Lifestyle Brand Manager and Melina Gomez, CS Front Office Executive, work directly with the Fundación Bellamente Makers team to find ways to co-create and increase its impact on society. 

The Fundación Bellamente works to improve societal acceptance of the body, sexuality and gender diversity through workshops, training and social media, encouraging women to express themselves freely through these different mediums and helping to improve their confidence, self-esteem, mental health and personal well-being.