“Recycling is good, but reusing is better” is the philosophy behind the Fundación Haut la Consigne. They believe that the ecological impact of plastic and glass bottles can be significantly reduced through reuse and point out that a single use bottle can in fact be used 50 times again. The foundation calls for the reuse of bottles by following a circular economy action plan that will support local businesses at the same time.

The Puig team, formed by Florent Lamy, Quality Director, Sébastien Monnier, Chartres Plant Director y Jordi Esplugas, Secondary Packaging Purchasing Director work alongside Haut la Consigue employees to come up with different ideas on how to reuse bottles and recipients from the cosmetics and perfume industry.