The Impact
We Make

In 2014, Puig took on the challenge of becoming a pacesetter for its social commitment via the Invisible Beauty’s Makers program, launching powerful social initiatives capable of transforming society.
Invisible Beauty creates a highly valuable experience for both the entrepreneurs and the employees who collaborate with the program as mentors and trainers. The selected projects all have a strong societal impact and align with the proposals and commitments set out in the PUIG Agenda ESG 2030. Since 2021 this endeavor has been taken one step further with the addition of its co-creation program, a new initiative that provides a space for the projects, Puig and its brands to collaborate and co-create new ideas together.

Invisible Beauty reflects how Puig, under three generations of family leadership, has consistently upheld values of respect, integrity and proximity and the capacity to create high impact programs that can transform society. Today this legacy continues with Puig’s ESG agenda that aligns itself with the United Nations’ Sustainable Development Goals and its Makers program, strengthening Puig’s objective to create a better world for generations to come.

“As a family business, Puig emanates a strong spirit of solidarity and I am convinced that our social action makes a difference because we focus not on individual effort but on team work”

Mercedes Navarro Director of Fundación Puig

INVISIBLE BEAUTY REFLECTS HOW PUIG, UNDER THREE GENERATIONS OF FAMILY LEADERSHIP, HAS CONSISTENTLY UPHELD VALUES OF RESPECT, INTEGRITY AND PROXIMITY AND THE CAPACITY TO CREATE HIGH IMPACT PROGRAMS THAT CAN TRANSFORM SOCIETY. TODAY THIS LEGACY CONTINUES WITH PUIG’S ESG AGENDA THAT ALIGNS ITSELF WITH THE UNITED NATIONS’ SUSTAINABLE DEVELOPMENT GOALS AND ITS MAKERS PROGRAM, STRENGTHENING PUIG’S OBJECTIVE TO CREATE A BETTER WORLD FOR GENERATIONS TO COME.
RAISE AWARENESS

More eyes open to see that commitment is essential.

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SHARE

More hearts feel that the way forward is to contribute.

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CO-CREATE

More hands open up to act and join in.

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COLLABORATE

More action paves the way to a better world.

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